Planet 4 People, as part of a consortium, developed the marketing plans of seven emblematic projects, intended to position these community tourism products under the Mayan World brand. P4P provided a detailed action program, based on the 2030 Agenda and the United Nations Sustainable Development Goals (SDGs).
The Cape Horn Biosphere Reserve represents, one of the few tourist frontiers on the planet. These are pristine and fragile landscapes, with low or no presence of human beings. Opening up for tourists will provide economic benefits but can affect the value of the site. P4P has been engaged to provide perspectives on developing nature-based and scientific tourism.
The Rwenzori Mountain National Park (RMNP) is one of the lesser funded parks a in Uganda. P4P, working for WWF and in collaboration with UWA and the RMNP staff, developed a fundraising strategy to ensure overall conservation of the unique RMNP ecosystems. P4P also held a capacity building workshop for park managers.
Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites, as well as to ensuring the well-being of residents of urban areas. P4P was engaged to develop a “marketing with a purpose” strategy.
The UAE has made significant commitments in support of their marine and coastal environment. P4P conducted a baseline assessment to build a narrative around ecosystem services and the need to create Marine Protected Areas to ensure the ecosystem resiliency.
P4P provided national and nature parks of Croatia a marketing strategy to attract environmentally and culturally sensitive travelers. P4P also conducted two workshops for protected area managers and marketing staff, including representatives from private sector and other government agencies.
The Rwenzori Mountains have focused its tourism promotion to hiking the only glacier in the Equator. The RMNP does have the potential to attract tourism that will support conservation efforts and community livelihoods based on its rich biodiversity and local culture. P4P assessed the potential of existing products and identified new opportunities with local communities.
Planet 4 People was engaged by WWF Germany to conduct a cruise destination review. The study gave information about destination readiness to handle the socio-economic and environmental impacts derived from the cruise industry and cruise dependent businesses.
Uganda has a rich and diverse landscape ranging from the snow-capped Rwenzori Mountains to the immense Lake Victoria. It is rich in biodiversity and its
P4P evaluated the potential of tourism to support the MPAs and surrounding local communities. P4P created a roadmap to link tourism providers and MPAs in support conservation and provide a sustainable alternatives for local economic growth.
Planet 4 People is an international consulting firm that works with governments, enterprises and civil society to build market based approaches to address development and environmental challenges.
P4P is a climate friendly organization, powered by Carbonocero
© 2020 Planet 4 People | Powered by Travel Bridge GmbH