"The problems that exist in the world today cannot be solved by the level of thinking that created them"

Albert Einstein

Marketing with a purpose: addressing the overtourism problem of Plitivice Lakes

Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites,  as well as to ensuring the well-being of residents of urban areas.   Plitvice Lakes is one of the most visited destinations in the world.  During the summer it can draw close to 10000 visitors a day,  that visit…

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Social and Ecological Impacts of Cruise Tourism

Within the tourism sector, the cruise industry is developing rapidly, and becoming a mayor player. The demand for cruising has increased by 68% in the last ten years and the business is spreading with 24 Millions of passengers around the globe (CLIA).The main cruise destinations include some of the WWF’s priority areas and partner countries…

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