"The problems that exist in the world today cannot be solved by the level of thinking that created them"

Albert Einstein

Tourism businesses supporting destinations

Certification in tourism is growing with international tour operators setting targets for sustainable hotels and tours.  Tourist are also more attracted and loyal to responsible travel and need a 3rd part verification.  With this in mind the Ministry of Tourism engaged Planet4People to lead the a consortia of organizations tasked with the development of the…

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Marketing with a purpose: addressing the over tourism problem of Plitivice Lakes

Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites,  as well as to ensuring the well-being of residents of urban areas.   Plitvice Lakes is one of the most visited destinations in the world.  During the summer it can draw close to 10000 visitors a day,  that visit…

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Green Travel Transformation

Tourists are increasingly willing to seek more sustainable travel options, howerver finding those options in current distribution channels is not an easy task.  The Green Travel Transformation project,  lead by Leuphana University and sponsored by the Ministry of Research and Education, seeks to build the bridges between certified tourism providers and the market place.  Creating…

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Business Training: The value of certification

In an effort to demonstrate the value of sustainable tourism certification, Ecotourism Ireland engaged Plantet4People to train businesses interesed in certification in three areas: understanding the value of certification; getting ready for certification; positionining a certified business in the market place. Ecotourism Ireland is the Global Sustainable Tourism Council’s recognized certification of Ireland. Its goal…

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Preserving Biosphere Reserves through tourism

Building a sustainable destination requires commitment from all stakeholders to adopt sustainable business practices, collaborate as a network and willingness to share a brand.  The Frontenac Arch Biosphere Reserve (FABR) is supporting these efforts in the region.  FABR has engaged Planet4People to help create the principles that will guide the destination; support awareness raising and…

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