“The problems that exist in the world today cannot be solved by the level of thinking that created them”

Albert Einstein

Projects

Green Tourism ( Travel Chains)

The Green Tourism Project, a second phase of Green Travel Transformation Project, aims to develop a model that can be used to assess  the sustainability of travel chains (outward journey – stay – return journey) and the ability to label it. It also seeks to create effective online communication with travelers on sustainable trips.

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Emblematic Projects of Mundo Maya

Planet 4 People,  as part of a consortium, developed the marketing plans of seven emblematic projects, intended to position these community tourism products under the Mayan World brand. P4P provided a detailed action program, based on the 2030 Agenda and the United Nations Sustainable Development Goals (SDGs).

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Tourism for Protected Areas

The Cape Horn Biosphere Reserve represents, one of the few tourist frontiers on the planet. These are pristine and fragile landscapes, with low or no presence of human beings. Opening up for tourists will provide economic benefits but can affect the value of the site. P4P has been engaged to provide perspectives on developing nature-based and scientific tourism.

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Raising funds for the Mountains of the Moon

The Rwenzori Mountain National Park (RMNP) is one of the lesser funded parks a in Uganda. P4P, working for WWF and in collaboration with UWA and the RMNP staff,  developed a fundraising strategy to ensure overall conservation of the unique RMNP ecosystems. P4P also held a capacity building workshop for park managers.

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Marketing with a Purpose

Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites,  as well as to ensuring the well-being of residents of urban areas. P4P was engaged to develop a “marketing with a purpose” strategy.

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Green Travel Transformation

The Green Travel Transformation project, lead by Leuphana University and sponsored by the Ministry of Research and Education, seeks to build bridges between certified tourism providers and the market place.  

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The Provision of Ecosystem Services of MPAs

The UAE has made significant commitments in support of their marine and coastal environment. P4P conducted a baseline assessment to build a narrative around ecosystem services and the need to create Marine Protected Areas to ensure the ecosystem resiliency.

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Tourism Certification

Certification in tourism is growing.  Tourist are more attracted and loyal to responsible travel and need a 3rd part verification.   The Instituto Costarricense de Turismo engaged P4P to lead the development of the new CST.2.

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Building Capacity for Civil Society Organizations

Building Capacity for Civil Society Organizations

P4P, engaged by the GIZ, conducted a  workshop train CSOs part of BioNet on funding opportunities for conservation, particularly using marketing for conservation of protected areas. This is part of a project to build the capacity of civil society to address conservation issues.

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Marketing Strategy for Parks of Croatia

P4P provided national and nature parks of Croatia a marketing strategy to attract environmentally and culturally sensitive travelers. P4P also conducted two workshops for protected area managers and marketing staff,  including representatives from private sector and other government agencies.

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