The aim of the project is to develop a model that can be used to assess the sustainability of travel chains (outward journey – stay – return journey) and its effective online communication to travelers. The focus is the assessment of leisure trips. Based on the processes developed to identify the sustainability of hotels (Green Travel Transformation project), it looks at the next steps in the travel chain, namely the assessment and labeling of the sustainability of the entire trip.
In order to be able to assess the entire trip, a model must be developed for the objective assessment of the sustainability of vacation trips. It must be clarified which data can be used on the basis of which sources and how the summary for an overall judgment is made. Ultimately, the relevant information must be made available to travelers, so many more leisure travelers are presented with the topic of the sustainability of their vacation travel, insisting behavior change. In order to communicate with leisure travelers, a label must be developed that is not only accepted by the organizers, but also credible and easy to understand for the traveler in order to promote a uniform language for the industry in the long term.
Targeted information on the website and advice from travel agency staff regarding the implementation of sustainable travel increases both responsibility, efficiency and, where appropriate, sufficiency. Accordingly, two aspects are achieved: travelers can see the benefits as well as opportunities of sustainability and they have the option of making sustainable bookings.