"The problems that exist in the world today cannot be solved by the level of thinking that created them"

Albert Einstein

Marketing with a purpose: addressing the overtourism problem of Plitivice Lakes

Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites,  as well as to ensuring the well-being of residents of urban areas.   Plitvice Lakes is one of the most visited destinations in the world.  During the summer it can draw close to 10000 visitors a day,  that visit…

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Green Travel Transformation: linking sustainable providers to main stream markets

Tourists are increasingly willing to seek more sustainable travel options, howerver finding those options in current distribution channels is not an easy task.  The Green Travel Transformation project,  lead by Leuphana University and sponsored by the Ministry of Research and Education, seeks to build the bridges between certified tourism providers and the market place.  Creating…

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Tourism businesses supporting destinations

Certification in tourism is growing with international tour operators setting targets for sustainable hotels and tours.  Tourist are also more attracted and loyal to responsible travel and need a 3rd part verification.  With this in mind the Ministry of Tourism engaged Planet4People to lead the a consortia of organizations tasked with the development of the…

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Marketing Strategy for Parks of Croatia

The objectives of the PARCS Project of UNDP were first, to improve the institutional frameworks of national protected areas in order to address its key sstemic and institutional weaknesses. The second objective was to improve the financial sustainability of the national protected areas.  As part of this component Planet 4 People was tasked with the…

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Social and Ecological Impacts of Cruise Tourism

Within the tourism sector, the cruise industry is developing rapidly, and becoming a mayor player. The demand for cruising has increased by 68% in the last ten years and the business is spreading with 24 Millions of passengers around the globe (CLIA).The main cruise destinations include some of the WWF’s priority areas and partner countries…

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Assessment of Tourism Offer and Demand in the Mediterranean Basin

Within the context of the Project Sustainable Economic Activities in Mediterranean Marine Protected Areas (SEA- Med) it is already clearly established that tourism plays an important socio economic role in the region and a considerable threat to habitats and species.   To ensure a well-managed Marine Protected Area (MPA) that is equally able to maintain healthy…

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Governance for Sustainable Tourism

The concept of governance is a frequently used, but often also misinterpreted concept.  In tourism there is no clear definition and one can find as many descriptions about governance as you find about sustainability. UNWTO defines tourism governance as “the process of managing tourist destinations through synergistic and coordinated efforts by government, at different levels and…

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Preserving Cultural Heritage through tourism

Planet4People was invited by COHERIT to take part in the Sustainable Heritage Endorsement Programme supported by the Organization of American States and implemented in the following countries: Antigua and Barbuda, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Jamaica, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, with Haiti…

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Business Training: The value of certification

In an effort to demonstrate the value of sustainable tourism certification, Ecotourism Ireland engaged Plantet4People to train businesses interesed in certification in three areas: understanding the value of certification; getting ready for certification; positionining a certified business in the market place. Ecotourism Ireland is the Global Sustainable Tourism Council’s recognized certification of Ireland. Its goal…

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Preserving Biosphere Reserves through tourism

Building a sustainable destination requires commitment from all stakeholders to adopt sustainable business practices, collaborate as a network and willingness to share a brand.  The Frontenac Arch Biosphere Reserve (FABR) is supporting these efforts in the region.  FABR has engaged Planet4People to help create the principles that will guide the destination; support awareness raising and…

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