“ The problems that exist in the world today cannot be solved by the level of thinking that created them”

Albert Einstein

Sustainable Tourism

Green Tourism ( Travel Chains)

The Green Tourism Project, a second phase of Green Travel Transformation Project, aims to develop a model that can be used to assess  the sustainability of travel chains (outward journey – stay – return journey) and the ability to label it. It also seeks to create effective online communication with travelers on sustainable trips.

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Emblematic Projects of Mundo Maya

Planet 4 People,  as part of a consortium, developed the marketing plans of seven emblematic projects, intended to position these community tourism products under the Mayan World brand. P4P provided a detailed action program, based on the 2030 Agenda and the United Nations Sustainable Development Goals (SDGs).

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Tourism for Protected Areas

The Cape Horn Biosphere Reserve represents, one of the few tourist frontiers on the planet. These are pristine and fragile landscapes, with low or no presence of human beings. Opening up for tourists will provide economic benefits but can affect the value of the site. P4P has been engaged to provide perspectives on developing nature-based and scientific tourism.

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Marketing with a Purpose

Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites,  as well as to ensuring the well-being of residents of urban areas. P4P was engaged to develop a “marketing with a purpose” strategy.

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Green Travel Transformation

The Green Travel Transformation project, lead by Leuphana University and sponsored by the Ministry of Research and Education, seeks to build bridges between certified tourism providers and the market place.  

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Tourism Certification

Certification in tourism is growing.  Tourist are more attracted and loyal to responsible travel and need a 3rd part verification.   The Instituto Costarricense de Turismo engaged P4P to lead the development of the new CST.2.

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Marketing Strategy for Parks of Croatia

P4P provided national and nature parks of Croatia a marketing strategy to attract environmentally and culturally sensitive travelers. P4P also conducted two workshops for protected area managers and marketing staff,  including representatives from private sector and other government agencies.

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Tourism Offer Rwenzori Mountains National Park

The Rwenzori Mountains have focused its tourism promotion to hiking the only glacier in the Equator. The RMNP does have the potential to attract tourism that will support conservation efforts and community livelihoods based on its rich biodiversity and local culture. P4P assessed the potential of existing products and identified new opportunities with local communities. 

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Social and Ecological Impacts of Cruise Tourism

Planet 4 People was engaged by WWF Germany to conduct a cruise destination review.  The study gave information about destination readiness to handle the socio-economic and environmental impacts derived from the cruise industry and cruise dependent businesses.

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