“ The problems that exist in the world today cannot be solved by the level of thinking that created them”

Albert Einstein

Marketing with a Purpose

Emblematic Projects of Mundo Maya

Planet 4 People,  as part of a consortium, developed the marketing plans of seven emblematic projects, intended to position these community tourism products under the Mayan World brand. P4P provided a detailed action program, based on the 2030 Agenda and the United Nations Sustainable Development Goals (SDGs).

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Marketing with a Purpose

Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites,  as well as to ensuring the well-being of residents of urban areas. P4P was engaged to develop a “marketing with a purpose” strategy.

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Green Travel Transformation

The Green Travel Transformation project, lead by Leuphana University and sponsored by the Ministry of Research and Education, seeks to build bridges between certified tourism providers and the market place.

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Building Capacity for Civil Society Organizations

Building Capacity for Civil Society Organizations

P4P, engaged by the GIZ, conducted a  workshop train CSOs part of BioNet on funding opportunities for conservation, particularly using marketing for conservation of protected areas. This is part of a project to build the capacity of civil society to address conservation issues.

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Marketing Strategy for Parks of Croatia

P4P provided national and nature parks of Croatia a marketing strategy to attract environmentally and culturally sensitive travelers. P4P also conducted two workshops for protected area managers and marketing staff,  including representatives from private sector and other government agencies.

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