"The problems that exist in the world today cannot be solved by the level of thinking that created them"

Albert Einstein

Marketing with a purpose: addressing the overtourism problem of Plitivice Lakes

Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites,  as well as to ensuring the well-being of residents of urban areas.   Plitvice Lakes is one of the most visited destinations in the world.  During the summer it can draw close to 10000 visitors a day,  that visit…

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Green Travel Transformation: linking sustainable providers to main stream markets

Tourists are increasingly willing to seek more sustainable travel options, howerver finding those options in current distribution channels is not an easy task.  The Green Travel Transformation project,  lead by Leuphana University and sponsored by the Ministry of Research and Education, seeks to build the bridges between certified tourism providers and the market place.  Creating…

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Building Capacity for Civil Society Organizations

BioNet is the Regional Network of Biodiversity Civil Society Organizations in the Balkan region.  As part of a wider project to build the capacity of civil society to address conservation issues, Planet4People was engaged by the GIZ to develop a  workshop train CSOs involved in BioNet to deal with funding opportunities for conservation, particularly using…

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Marketing Strategy for Parks of Croatia

The objectives of the PARCS Project of UNDP were first, to improve the institutional frameworks of national protected areas in order to address its key sstemic and institutional weaknesses. The second objective was to improve the financial sustainability of the national protected areas.  As part of this component Planet 4 People was tasked with the…

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