“ The problems that exist in the world today cannot be solved by the level of thinking that created them”

Albert Einstein

Natural and Cultural Heritage

Emblematic Projects of Mundo Maya

Planet 4 People,  as part of a consortium, developed the marketing plans of seven emblematic projects, intended to position these community tourism products under the Mayan World brand. P4P provided a detailed action program, based on the 2030 Agenda and the United Nations Sustainable Development Goals (SDGs).

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Tourism for Protected Areas

The Cape Horn Biosphere Reserve represents, one of the few tourist frontiers on the planet. These are pristine and fragile landscapes, with low or no presence of human beings. Opening up for tourists will provide economic benefits but can affect the value of the site. P4P has been engaged to provide perspectives on developing nature-based and scientific tourism.

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Raising funds for the Mountains of the Moon

The Rwenzori Mountain National Park (RMNP) is one of the lesser funded parks a in Uganda. P4P, working for WWF and in collaboration with UWA and the RMNP staff,  developed a fundraising strategy to ensure overall conservation of the unique RMNP ecosystems. P4P also held a capacity building workshop for park managers.

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Marketing with a Purpose

Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites,  as well as to ensuring the well-being of residents of urban areas. P4P was engaged to develop a “marketing with a purpose” strategy.

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The Provision of Ecosystem Services of MPAs

The UAE has made significant commitments in support of their marine and coastal environment. P4P conducted a baseline assessment to build a narrative around ecosystem services and the need to create Marine Protected Areas to ensure the ecosystem resiliency.

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Marketing Strategy for Parks of Croatia

P4P provided national and nature parks of Croatia a marketing strategy to attract environmentally and culturally sensitive travelers. P4P also conducted two workshops for protected area managers and marketing staff,  including representatives from private sector and other government agencies.

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Tourism Offer Rwenzori Mountains National Park

The Rwenzori Mountains have focused its tourism promotion to hiking the only glacier in the Equator. The RMNP does have the potential to attract tourism that will support conservation efforts and community livelihoods based on its rich biodiversity and local culture. P4P assessed the potential of existing products and identified new opportunities with local communities. 

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Social and Ecological Impacts of Cruise Tourism

Planet 4 People was engaged by WWF Germany to conduct a cruise destination review.  The study gave information about destination readiness to handle the socio-economic and environmental impacts derived from the cruise industry and cruise dependent businesses.

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