“ The problems that exist in the world today cannot be solved by the level of thinking that created them”

Albert Einstein

Protected Areas

Tourism for Protected Areas

The Cape Horn Biosphere Reserve represents, one of the few tourist frontiers on the planet. These are pristine and fragile landscapes, with low or no presence of human beings. Opening up for tourists will provide economic benefits but can affect the value of the site. P4P has been engaged to provide perspectives on developing nature-based and scientific tourism.

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Marketing with a Purpose

Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites,  as well as to ensuring the well-being of residents of urban areas. P4P was engaged to develop a “marketing with a purpose” strategy.

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The Provision of Ecosystem Services of MPAs

The UAE has made significant commitments in support of their marine and coastal environment. P4P conducted a baseline assessment to build a narrative around ecosystem services and the need to create Marine Protected Areas to ensure the ecosystem resiliency.

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Marketing Strategy for Parks of Croatia

P4P provided national and nature parks of Croatia a marketing strategy to attract environmentally and culturally sensitive travelers. P4P also conducted two workshops for protected area managers and marketing staff,  including representatives from private sector and other government agencies.

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Tourism Offer Rwenzori Mountains National Park

The Rwenzori Mountains have focused its tourism promotion to hiking the only glacier in the Equator. The RMNP does have the potential to attract tourism that will support conservation efforts and community livelihoods based on its rich biodiversity and local culture. P4P assessed the potential of existing products and identified new opportunities with local communities.

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