"The problems that exist in the world today cannot be solved by the level of thinking that created them"

Albert Einstein

Marketing with a purpose: addressing the overtourism problem of Plitivice Lakes

Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites,  as well as to ensuring the well-being of residents of urban areas.   Plitvice Lakes is one of the most visited destinations in the world.  During the summer it can draw close to 10000 visitors a day,  that visit…

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The value of an MPA network for the provision of ecosystem services

Over the past 5 decades, the United Arab Emirates (UAE) has had a significant social and economic transformation shifting from being an economy based on fishing and pearl extraction, to becoming one of the wealthiest countries in the world. Today, oil and gas production support an economy that allows the government to place significant resources…

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Marketing Strategy for Parks of Croatia

The objectives of the PARCS Project of UNDP were first, to improve the institutional frameworks of national protected areas in order to address its key sstemic and institutional weaknesses. The second objective was to improve the financial sustainability of the national protected areas.  As part of this component Planet 4 People was tasked with the…

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Assessment of Tourism Offer and Demand in the Mediterranean Basin

Within the context of the Project Sustainable Economic Activities in Mediterranean Marine Protected Areas (SEA- Med) it is already clearly established that tourism plays an important socio economic role in the region and a considerable threat to habitats and species.   To ensure a well-managed Marine Protected Area (MPA) that is equally able to maintain healthy…

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Preserving Biosphere Reserves through tourism

Building a sustainable destination requires commitment from all stakeholders to adopt sustainable business practices, collaborate as a network and willingness to share a brand.  The Frontenac Arch Biosphere Reserve (FABR) is supporting these efforts in the region.  FABR has engaged Planet4People to help create the principles that will guide the destination; support awareness raising and…

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