Planet 4 People, as part of a consortium, developed the marketing plans of seven emblematic projects, intended to position these community tourism products under the Mayan World brand. P4P provided a detailed action program, based on the 2030 Agenda and the United Nations Sustainable Development Goals (SDGs).
Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites, as well as to ensuring the well-being of residents of urban areas. P4P was engaged to develop a “marketing with a purpose” strategy.
The Green Travel Transformation project, lead by Leuphana University and sponsored by the Ministry of Research and Education, seeks to build bridges between certified tourism providers and the market place.
P4P, engaged by the GIZ, conducted a workshop train CSOs part of BioNet on funding opportunities for conservation, particularly using marketing for conservation of protected areas. This is part of a project to build the capacity of civil society to address conservation issues.
P4P provided national and nature parks of Croatia a marketing strategy to attract environmentally and culturally sensitive travelers. P4P also conducted two workshops for protected area managers and marketing staff, including representatives from private sector and other government agencies.
Uganda has a rich and diverse landscape ranging from the snow-capped Rwenzori Mountains to the immense Lake Victoria. It is rich in biodiversity and its
Planet 4 People is an international consulting firm that works with governments, enterprises and civil society to build market based approaches to address development and environmental challenges.
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