The Cape Horn Biosphere Reserve represents, one of the few tourist frontiers on the planet. These are pristine and fragile landscapes, with low or no presence of human beings. Opening up for tourists will provide economic benefits but can affect the value of the site. P4P has been engaged to provide perspectives on developing nature-based and scientific tourism.
Addressing over tourism is key to the preservation of many threatened natural and cultural heritage sites, as well as to ensuring the well-being of residents of urban areas. P4P was engaged to develop a “marketing with a purpose” strategy.
The UAE has made significant commitments in support of their marine and coastal environment. P4P conducted a baseline assessment to build a narrative around ecosystem services and the need to create Marine Protected Areas to ensure the ecosystem resiliency.
P4P provided national and nature parks of Croatia a marketing strategy to attract environmentally and culturally sensitive travelers. P4P also conducted two workshops for protected area managers and marketing staff, including representatives from private sector and other government agencies.
The Rwenzori Mountains have focused its tourism promotion to hiking the only glacier in the Equator. The RMNP does have the potential to attract tourism that will support conservation efforts and community livelihoods based on its rich biodiversity and local culture. P4P assessed the potential of existing products and identified new opportunities with local communities.
Uganda has a rich and diverse landscape ranging from the snow-capped Rwenzori Mountains to the immense Lake Victoria. It is rich in biodiversity and its
P4P evaluated the potential of tourism to support the MPAs and surrounding local communities. P4P created a roadmap to link tourism providers and MPAs in support conservation and provide a sustainable alternatives for local economic growth.
FABR has engaged Planet4People to help create the principles that will guide the destination; support awareness raising and training; monitor and evaluate progress; and help position FABR as a sustainable destination.
Planet 4 People is an international consulting firm that works with governments, enterprises and civil society to build market based approaches to address development and environmental challenges.
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